Social Media Marketing (AAS)
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There are four kinds of student learning outcomes associated with this program.
Institutional Learning Outcomes or College-Wide Capabilities (CWC)
General Education Learning Outcomes
Religion Learning Outcomes
Program Learning Outcomes (PLO)
Student learning journeys for general education and religion learning outcomes can be found on their dedicated catalog pages. Program learning outcomes outline the designed learning process for students as they progress through the program requirements and achieve the desired objectives. This learning journey should inform decisions related to the order in which students complete required courses and graduation plans.
Outcome
PLO 1: Demonstrate the ability to manage the social media marketing departments of small to mid-sized companies
Outcome
PLO 2: Strategically develop marketing campaigns based on a company’s vision, goals, target market, research, analytics, budget, and scope
Outcome
PLO 3: Create a highly-engaged social community of empowered brand advocates
Outcome
PLO 4: Maneuver current tools, platforms and data centers to optimize research, reach, revenues, referrals, and retention
Outcome
PLO 5: Prove the ROI of campaigns and marketing initiatives
Outcome
PLO 6: Create relevant and engaging content in the form of copy, pictures, videos, and infographics
Outcome
PLO 7: Assess their own understanding of marketing principles, strategies and tactics and how to apply them to real life situations
Outcome
PLO 8: Identify the various learning resources that will help their knowledge remain current with changing technologies, best practices, and trend