Communication - Digital Marketing (Three Year BAS)

The field of digital marketing continues to expand rapidly, reshaping how organizations connect with their audiences and drive growth. This Bachelor of Applied Science degree prepares students to thrive in this evolving landscape by combining technical expertise, creative strategy, and essential professional skills.

Students will gain hands-on experience with core areas of digital marketing while also learning to design and implement campaigns that engage specific audiences across digital and in-person platforms. Emphasis is placed on applied learning, industry-recognized certifications, and integration with advisory board insights to ensure graduates are prepared for today’s workforce and adaptable to tomorrow’s changes.

In addition to technical knowledge, students will strengthen durable skills such as communication, teamwork, ethical decision-making, and critical thinking. This unique blend ensures graduates are not only career-ready but also equipped for lifelong learning and advancement in a fast-paced, global marketplace.

Companies are eager to hire people with both the strategy and skills necessary to manage their digital marketing efforts.  Students designing their career in Digital Marketing can expect to work in the following fields:

• Content Creation

• Advertising / Customer Advocacy

• Digital Analytics

• Social Media

• Digital Marketing

• Brand Management

• E-commerce account management

• Technology Sales / Marketing

This program is designed to enhance employability by developing industry-relevant skills and preparing students for applicable industry certifications; however, it is not designed or intended to lead to professional licensure in any state.