Communication - Digital Marketing (Three Year BAS)

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CommunicationsEnsign CollegeBAS - Bachelor of Applied Science

International Students

There are four kinds of student learning outcomes associated with this program.

Institutional Learning Outcomes or College-Wide Capabilities (CWC)
General Education Learning Outcomes
Religion Learning Outcomes
Program-Specific Learning Outcomes

Student learning journeys for general education and religion learning outcomes can be found on their dedicated catalog pages. Program-specific learning outcomes outline the designed learning process for students as they progress through the program requirements and achieve the desired objectives. This learning journey should inform decisions related to the order in which students complete required courses and graduation plans.

Program-Specific Learning Outcomes

Outcome

PLO 1: Craft persuasive, clear, and impactful messages across digital, visual, and interpersonal platforms.

Outcome

PLO 2: Design, execute, and evaluate data-driven digital marketing campaigns that leverage analytics, AI, social media, paid media, and content strategy to achieve measurable goals.

Outcome

PLO 3: Combine creativity with analytical thinking to evaluate digital marketing and ecommerce challenges, adapt strategies to changing conditions, and generate innovative solutions.

Outcome

PLO 4: Apply advanced sales methodologies and essential skills to manage client accounts, secure renewals, and expand business opportunities.

Outcome

PLO 5: Students will successfully demonstrate their mastery of Ensign College’s college-wide capabilities by applying them in real-world, collaborative contexts. Specifically, they will lead teams and serve within a team that reflects effective communication, professionalism, ethical decision-making, and the ability to solve problems creatively and critically.

Outcome

PLO 6: Demonstrate professional and ethical standards by applying integrity, accountability, and respect in digital, technical, and interpersonal contexts. Students will show the ability to act responsibly in professional settings, communicate with clarity and civility, make ethical decisions when using emerging technologies (including AI and digital tools), and uphold workplace standards of conduct.

Complete Program Learning Map

Course/Outcome	PLO 1	PLO 2	PLO 3	PLO 4	PLO 5	PLO 6
COMM 210	Reinforced			Reinforced	Reinforced	Reinforced
COMM 310	Reinforced				Reinforced
COMM 320	Reinforced			Reinforced	Reinforced
COMM 330	Reinforced	Reinforced	Reinforced		Reinforced
COMM 370				Reinforced	Reinforced	Mastered
COMM 420	Mastered	Mastered	Reinforced		Reinforced
COMM 450			Mastered		Mastered
COMM 497
DM 105	Introduced	Introduced	Introduced		Introduced	Introduced
DM 120	Reinforced	Reinforced			Reinforced
DM 150		Reinforced	Reinforced		Reinforced
DM 160	Reinforced	Reinforced	Reinforced		Reinforced	Reinforced
DM 335		Reinforced				Reinforced
DM 325		Reinforced	Reinforced		Reinforced
SMM 310		Reinforced	Reinforced
TAM 120	Reinforced			Introduced	Reinforced	Reinforced
TAM 195	Reinforced			Reinforced	Reinforced
TAM 395	Reinforced			Mastered	Reinforced	Reinforced

Communication - Digital Marketing (Three Year BAS)

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Overview

Learning Journey

Program Completion Maps

Completion Requirements

International Students

Outcome

Outcome

Outcome

Outcome

Outcome

Outcome

Complete Program Learning Map

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