Business Management - Marketing (Four Year BAS)

A degree in Business Management with a Marketing emphasis prepares students for success in the fast-paced world of marketing. Core courses like Marketing Management teach how to plan, price, promote, and distribute products to meet customer needs, while Marketing Research & Analytics focuses on using data to make informed marketing decisions. Students explore Consumer Behavior to understand what drives purchasing decisions and learn about Brand Management to build strong brand identities. Electives such as Advanced Sales Leadership and Advertising Promotion allow students to specialize in areas like global marketing, startup marketing, and campaign management. This program equips graduates with the skills to succeed in a variety of marketing roles.

With an emphasis on Marketing, students will be prepared to work in exciting, wide-ranging, cutting- edge careers that provide meaningful impact to an interconnected global community. Graduates of this program will find use for their skills in assessing market opportunities through market research, understanding consumer motivation and behavior, developing brand and marketing strategies that promote action, and scale those skills whether in an entrepreneurial or international setting.

This program is designed to enhance employability by developing industry-relevant skills and preparing students for applicable industry certifications; however, it is not designed or intended to lead to professional licensure in any state.