Business Management - Marketing (Four Year BAS)
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There are four kinds of student learning outcomes associated with this program.
Institutional Learning Outcomes or College-Wide Capabilities (CWC)
General Education Learning Outcomes
Religion Learning Outcomes
Program Learning Outcomes (PLO)
Student learning journeys for general education and religion learning outcomes can be found on their dedicated catalog pages. Program learning outcomes outline the designed learning process for students as they progress through the program requirements and achieve the desired objectives. This learning journey should inform decisions related to the order in which students complete required courses and graduation plans.
Outcome
PLO 1: Formulate successful marketing campaigns in dynamic markets by learning to plan, price, promote, and distribute products and services effectively while remaining aware of current marketing trends and developments.
Outcome
PLO 2: Apply market research methodologies for data-driven decision-making by analyzing consumer data, market trends, and competitor activities to develop strategies that align with customer needs and market opportunities.
Outcome
PLO 3: Interpret the psychological, cultural, and social factors influencing consumer behavior to design marketing strategies that resonate with target audiences and drive purchasing behavior.
Outcome
PLO 4: Construct sustainable brand strategies to enhance a company's market presence and customer loyalty by building and managing a brand, including brand positioning, identity, and equity.
Outcome
PLO 5: Contrast the complexities of international marketing and entrepreneurial ventures by adapting marketing strategies that differ on global branding, cross-cultural challenges, and startup marketing tactics.