Communication - Digital Marketing (Four Year BAS)

The evolution of technology is significantly growing and transforming in the field of marketing. As a result, there is a growing demand for marketing professionals who possess the skills to leverage digital technologies effectively. This bachelor's degree program is designed to equip students with expertise in various aspects of digital marketing, such as search engine marketing, mobile marketing, web analytics, and other relevant areas. Additionally, students will acquire the ability to create and execute digital marketing campaigns that effectively reach specific target audiences. 

Companies are eager to hire people with both the strategy and skills necessary to manage their digital marketing efforts.  Students designing their career in Digital Marketing can expect to work in the following fields:

• Content Creation

• Advertising/Customer Advocacy

• Digital Analytics

• Social Media

This program is designed to enhance employability by developing industry-relevant skills and preparing students for applicable industry certifications; however, it is not designed or intended to lead to professional licensure in any state.