Communication - Digital Marketing (Four Year BAS)

PLO 1: Communicate in a persuasive, legal, and ethical manner

PLO 2: Strategically develop and manage omni-channel digital marketing campaigns

PLO 3: Utilize tools, platforms and data sources to optimize research, audience reach, conversion, and retention

PLO 4: Design digital experiences that are easy and efficient

PLO 5: Lead teams and serve within a team in a productive and constructive manner