Communication - Digital Marketing (Four Year BAS)
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There are four kinds of student learning outcomes associated with this program.
Institutional Learning Outcomes or College-Wide Capabilities (CWC)
General Education Learning Outcomes
Religion Learning Outcomes
Program Learning Outcomes (PLO)
Student learning journeys for general education and religion learning outcomes can be found on their dedicated catalog pages. Program learning outcomes outline the designed learning process for students as they progress through the program requirements and achieve the desired objectives. This learning journey should inform decisions related to the order in which students complete required courses and graduation plans.
Outcome
PLO 1: Communicate in a persuasive, legal, and ethical manner
Outcome
PLO 2: Strategically develop and manage omni-channel digital marketing campaigns
Outcome
PLO 3: Utilize tools, platforms and data sources to optimize research, audience reach, conversion, and retention
Outcome
PLO 4: Design digital experiences that are easy and efficient
Outcome
PLO 5: Lead teams and serve within a team in a productive and constructive manner