Digital Marketing (CERT)

PLO 1: Strategically develop digital marketing campaigns based on a company’s vision, goals, target market, research, analytics, budget, and scope

PLO 2: Prove the ROI of digital campaigns and marketing initiatives

PLO 3: Apply marketing principles, strategies and tactics in real life situations

PLO 4: Identify the various learning resources that will help knowledge remain current with changing technologies, best practices, and trends

PLO 5: Maneuver current tools, platforms and data sources to optimize research, reach, revenues, referrals, and retention

PLO 6: Create and execute effective mobile and search marketing campaign and plans

PLO 7: Prove understanding of key technology sales methodologies