Social Media Marketing (CERT)

Come learn through real-life experiences the strategies and tactics it takes to launch a campaign and a career. Many social media experts have some know-how, but don't understand the strategy and analytics required for a successful campaign.

Companies are eager to hire people with both the strategies and skills necessary to manage their social media. Some students are currently working on campaigns for larger companies while others are managing the entire social media marketing efforts for small to mid-sized businesses. If students plan to design their career in Social Media Marketing, there are really four main career paths students could focus on:

• Content Creation

• Customer Service

• Advertising/Customer Advocacy

• Analytics

This program is designed to enhance employability by developing industry-relevant skills and preparing students for applicable industry certifications; however, it is not designed or intended to lead to professional licensure in any state.