Social Media Marketing (CERT)

PLO 1: Strategically develop social media marketing campaigns based on a company’s vision, goals, target market, research, analytics, budget, and scope

PLO 2: Prove the ROI of social media campaigns and marketing initiatives

PLO 3: Apply marketing principles, strategies and tactics in real life situations

PLO 4: Identify the various learning resources that will help knowledge remain current with changing technologies, best practices, and trends